I'm Ernesto.
I bring power to people.

My first professional experiences where in the cinemathic world and led me to understand a team as the minimum indivisible unit of a project. I am currently Head of Studio at Idean (previously Country Leader at Backelite), and Service Designer at Capgemini. I am also a mentor at EASD, "Universidad de Valencia", UXER SCHOOL and IEM Business School.

I am a UX/UI designer specialized in service design, interaction design, user experience, digital strategy, and art direction. I help my clients design, build and launch their products with a focus on the user. I am committed to production and development.

I create vision and visualization of ideas based on quantitative and qualitative user data. I do it by guiding projects, creative processes and implementing of mobile and Internet products: online funnels, self-service websites, apps and portals within complex organizations. I aim at the best of online experiences with clients and colleagues.

I work as a connector between technology and design, and I'm driven to make complex online experiences simple through the principles of Design for Persuasion, Emotion, Trust, and Honesty. Experienced in introducing and optimizing Scrum for online teams in large-scale organizations. I am a coach and a motivator, with passion to inspire people and share knowledge.