My first professional experiences where in the cinematic world and led me to understand a team as the minimum indivisible unit of a project.
I am currently Product Designer Lead at Creditas. Previously Head of Studio at Idean (Country Leader at Backelite), and UX Designer at Capgemini. I am also a mentor at EASD, "Universidad de Valencia", UXER SCHOOL, IEM Business School, "Barreira Arte y Diseño", EDEM and GeeksHubs Academy.
I am a designer specialized in user experience, service design, interaction design, digital strategy, and art direction. I help my clients design, build and launch their products with a focus on the user. I am committed to production and development.
I create strategy and visualization of ideas based on data. I do it by guiding projects, creative processes from any device to the Internet.
I work as a connector between technology and design. I'm driven to make complex experiences simple through the principles of Design for Persuasion, Emotion, Trust, and Honesty. Experienced in Agile and Lean methodologies. I am a mentor, with passion to inspire people and share knowledge.
Sometimes I am on the green line, sometimes I walk on the grey one. Always as a team.